We already know many iPhone customers are loyal. Apparently, even bad call quality isn’t enough to persuade nearly 30 percent of Apple’s customers to switch to another gadget.
A survey from Rebtel — the mobile VoIP provider that competes with Skype — found owners of BlackBerry devices and Android devices are more likely to defect when presented with the same problem.
U.S. mobile users were asked if they were likely or not likely to switch smartphones due to poor call quality. The findings: 82.5 percent of BlackBerry users said they were likely to do so, representing a slightly higher percentage than Android customers 81.3 (percent). Only 71 percent of iPhone users said they were likely to switch smartphones.
The results were similar when survey respondents were asked whether they are likely or not likely to switch carriers due to poor call quality. Eighty six percent of Android users said they were likely to do so, a slightly greater percentage than BlackBerry customers (85 percent). Only 81.5 percent of iPhone users said they were likely to switch carriers under these circumstances.
The implication for carriers: network problems are less likely to alienate iPhone customers and result in churn than compared to customers with other smartphones.
For more survey findings, click here.
Take a deeper dive into mobile-first marketing with expert advice on optimizing your 2019 digital sales and marketi… twitter.com/i/web/status/1…
December 12 2018 @ 16:40:06 UTC