XO Adds Cloud Services Under Concentric Brand

XO Communications  announced Tuesday the launch of Concentric Cloud Solutions, the companys new cloud-based virtualization, content acceleration, and interactive contact center solutions for businesses. The services are available through the indirect sales channel (see related story.)

The services build on XO’s cloud services, which were rolled out under the XO brand early last year, beginning with the Enterprise Connect cloud communications service.

The CLEC switched brands for its cloud rollout on the advice of consultants and brand managers, opting for the data-focused brand over the telecom brand. Concentric has a long history in the Web hosting space, beginning in  1995. It was acquired by Nextlink in 2000, and the two companies merged to become XO Communications, a subsidiary of XO Holdings Inc. In 2004, Concentric returned to the market as an XO Communications service. Today, Concentric operates as a business unit of XO. It uses some share resources, such as finance and HR, but has its own development and sales resources.

“Selling CDN or contact-center applications is very different from selling traditional telecom,” said Peter Papavasilious, vice president of marketing for Concentric Cloud solutions, explaining the decision. He said that the effort requires dedicated sales teams for inside and outside sales as well as engineering support. These teams will work with XO direct sales teams to support their customers. Both teams are aligned and incented to work together, Papavasilious said. Similarly, Concentric Cloud will have its own indirect sales channel (see related story).

Concentric Cloud Solutions leverages its own cloud-based technology as well as technology from partners including Limelight Networks, LiveOps and VCE plus the XO nationwide network.

Concentric Cloud Computing Services include Enterprise Cloud on-demand computing and storage; managed dedicated servers; cloud storage; cloud-based data backup and shared hosting.The Concentric cloud computing infrastructure, which is based on the VCE Vblock platform using EMC SAN storage and Cisco-based networking technology, is deployed as multiple secure cloud infrastructures hosted in data centers located in Atlanta, Salt Lake City and Austin, and connected to the XO nationwide fiber network.

Concentric Content Acceleration Services enable businesses to accelerate the delivery of digital media, online content, and mobile and Web-based applications. They use Limelight Networks technology deployed across the XO network to provide content caching, application acceleration, video streaming and content storage.

Concentric Cloud Contact Center Services facilitate inbound and outbound communications for customer contact center needs. These services include cloud-based ACD for 25-400 agents; interactive vice response, intelligent call routing, conferencing, and Concentric Connect, which enables businesses to deliver web-based voice, SMS and email notifications to mass audiences including employees, customers and partners.

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