Loyal customers are the bread and butter of many corporations because, in part, they frequently buy multiple products and services.
Research in Motion, the embattled supplier of BlackBerry devices, may not be so lucky.
More than half (53 percent) of those who responded to a U.S. survey last month and identified themselves as BlackBerry users said they would like Apple’s iPad if they were to purchase a tablet computer, Forbes reported, citing an online Maritz Research survey of roughly 2,500 individuals. Just 8.5 percent of BlackBerry users expressed a preference for RIM’s tablet, the PlayBook, according to the report.
Canada-based RIM hasn’t sold as many PlayBook tablets as it had hoped and recently announced a $485 million predominantly non-cash charge related to the value of the enterprise-oriented devices. The company said last week that it “has a high level of BlackBerry PlayBook inventory” and “now believes that an increase in promotional activity is required to drive sell-through to end customers.” In the quarter ending Aug. 27, RIM shipped 200,000 tablets. By comparison, Apple sold 11.12 million iPads in its most recent quarter ending Sept. 24.
Another study argues that #security is the biggest driver for #SDWAN adoption. @Markit https://t.co/uyF1F7jGnT
April 25 2018 @ 23:41:40 UTC
.@flexential talks growth, partner opportunities in cloud #datacenter at #CPExpo interview. https://t.co/worgqtqijM
April 25 2018 @ 22:31:28 UTC
.@officedepot @RingCentral @vMOXmobile among new providers in @microcorp portfolio. #SDWAN #IoT https://t.co/ZkBnzRkHTw
April 25 2018 @ 20:54:06 UTC
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.@Avaya hires @DeloitteUS exec to work with SIs. #UC #contactcenter https://t.co/Mo8BPSzAjc
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