Master agency Telecom Brokerage Inc. (TBI) announced Monday that it has hired Jeff Waschler as its national sales director.
In his new role, Waschler will continue the development of TBI’s nationwide footprint, which includes partner recruitment and relationship management, channel integration and establishing a Southwest office.
Most recently, Waschler was the manager of commercial sales for Cox Business in the Arizona market. His duties included managing a team of direct sales reps, selling a full range of telecommunications products to midsize and large accounts. In addition, Waschler developed relationships with channel partners in the marketplace who wanted to sell Cox Business to their clients.
Jeff’s unique experience with direct sales, managing a sales team and supporting referral partners makes him a very valuable addition to the TBI family,” said TBI Senior Vice President Ken Mercer.
TBI’s chief strategy officer, Mike Saxby, said adding Waschler strengthens TBI’s experience and focus on cablecos. TBI currently has direct agreements with three cablecos and plans to add more in 2012. It also has developed a dedicated back-office to support cableco sales.
Based in Chicago, TBI represents more than 50 providers of Internet, data, local, long distance, mobility and managed services.