A survey of 2,000 smartphone users in the U.S. shows, for the first time, that data security is more important than call quality.
Sixty-eight percent of people surveyed for the AdaptiveMobile study said keeping information secure is the most important thing their wireless carrier can do, while 52 percent said maintaining service quality and reliability is most critical.
More than half (52 percent) of respondents said they have experienced some type of mobile threat over the past year. One in three have received mobile spam and one in seven said they have been exposed to a text-messaging phishing scam. Yet only 23 percent use mobile-security software and three-quarters of those only use it because it is free.
And for some reason, smartphone users arent taking the same precautions with their phones that they would from a laptop or desktop computer. More than 30 percent surveyed said they would open a text from an unknown sender and more than 40 percent save information such as passwords to their phone. Most respondents said security responsibility lies with the carrier and they would switch providers if their security is not maintained. Ninety percent said they would change carriers if an unexpected item appeared on their bill, while 85 percent said they would switch if they are exposed to malware or viruses. Another 71 percent said spam would lead them to switch.
The US carrier market currently has more loyalty and trust from its customer base than almost any other industry, and this survey underscores the importance of maintaining this customer confidence, especially around mobile security,” said Brian Collins, CEO of AdaptiveMobile. Subscribers view the carrier as the safety net in this increasingly complex mobile environment, and US carriers have a great opportunity to take steps to cement this trust. Those carriers that fail to see this as an opportunity to differentiate will risk losing customers, as the respondents made it clear, they will leave if their data is compromised.”