CHANNEL PARTNERS MPG Management Associates Corp. (Booth #1501 at the Fall 2011 Channel Partners Conference & Expo), the parent company of The KTI Group, TeleDomani and American Integrated Tech Inc., has partnered with mobile media company iZigg to offer mobile advertising services.
MPG said the deal will help agents target business users who want to deliver personalized content to mobile devices. iZigg comes with a user-friendly dashboard that allows businesses to create opt-in databases for their existing and potential customers. That way, companies and organizations can send special promotions and offers via text messages, which can include pictures, videos and other forms of multimedia. The medium also works well for emergency notifications, staff updates, product or event announcements and appointment reminders. Thus, MPGs mobile marketing platform also can be used by schools, associations and nonprofit organizations.
Other ideal companies to target include retailers, restaurants, real estate firms and auto dealerships, MPG said.
MPG said residual commissions range from 15-25 percent; the company also offers some SPIFFs. When it comes to support, MPG provides a portal for agents and customers, as well as an online back-office tool.