Momentum Adds VARs, MSPs to Partner Program

CHANNEL PARTNERS VoIP provider Momentum (Booth #1515 at the Channel Partners Conference & Expo) is adding VARs and managed services providers (MSPs) to its channel partner program.

The company, which operates as a CLEC in 45 states, classifies VARs and MSPs as wholesale partners, who make money from profit margins on contract sales. Those partners get second- and third-tier support including web-portal access; they oversee their own equipment installation, customer billing and are the first resource for tech support.

Momentums other partners include resellers and referral entities. The former receive joint marketing and training, a portal for quote generation and order entry, and evergreen commission. Momentum handles bill collection and technical support.

Momentum referral partners simply hand sales leads to the company and receive a one-time cut for each closed deal.

We have varying levels of partnerships specifically designed to match up with your business, your rules,” said Alan Creighton, president and CEO of Momentum

Momentum sells SIP-based VoIP for residential and business markets; for businesses, the provider offers hosted and integrated telephony. Earlier this year, Momentum bought bankrupt CommPartners. When the deal was announced, Momentum said it would continue supporting CommPartners white-label and retail VAR programs and roll out a more robust” channel program, which it has done.

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