Masergy Adds Gold, Platinum Levels to Partner Program

CHANNEL PARTNERS Masergy Communications Inc. (Booth #1107 at the Fall 2011 Channel Partners Conference & Expo) has added Gold and Platinum levels to its partner program.

The new classifications provide additional incentives and rewards to partners who develop and sell complete solutions for converged network services delivered through Masergy, the company said.

Our partner channel revenue grew more than 35 percent over the last year due to the focused effort we put into building our partner program,” said John Dumbleton, senior vice president of business development for Masergy. We intend to substantially grow the revenue per partner and expand our overall number of successful partners. The new partner levels we have created allow us to work with each partner to set realistic revenue targets and align resources to achieve these goals.”

Masergy said it has already identified more than 20 partners from a list of IT solution providers, equipment resellers and independent consultants who attained Platinum or Gold Partner status for fiscal year 2011. The Platinum Partners include:

  • Avant Communications
  • Bridgepointe Technologies
  • BT Conferencing
  • Business Communications Management
  • Converged Network Services Group
  • Intelisys
  • LinkSource Technologies
  • Providea Conferencing
  • Agent Alliance members (Advantage Communications, ARG, Communication Management Services, MicroCorp, PlanetOne Communications and Telegration)

Masergy further has identified but is not naming 30 partners who are targeted to attain Platinum and Gold Partners status during the current fiscal year; the company is working with each partner to strategize joint-marketing and growth opportunities. In addition to booking bonuses and more co-marketing funds, these partners will receive special services including co-branded case studies and collateral; special programs and events; and, in the case of Platinum Partners, co-branding on Masergys customer portal and automatic membership to Masergys Partner Advisory Board.

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