Verizon Wireless plans to move to tiered pricing next month on its data plans for new smartphone customers, according to a report. Android-dedicated tech site Droid Life reported it received word” that the nations largest wireless operator will begin to offer tiered data packages on July 7.
Packages will be priced at $30 per month for 2 GB, $50 per month for 5 GB and $80 per month for 10 GB, the report indicated. This matches up with whats been previously rumored.
Customers who would like to add tethering to any of the packages can purchase 2 GB of data for an additional cost of $20 per month, according to the report.
Debra Lewis, a spokesperson for Verizon Wireless, did not comment on the specific report but she confirmed that the operator is planning to place a greater emphasis on tiered pricing soon.
As we have stated previously, Verizon Wireless is making some minor changes to data plans including those for new smartphone customers,” Lewis stated in an email when asked about the report. We will move to a more usage-based model in July.”
On smartphones, including Apples iPhone, Verizon Wireless offers an unlimited email and data plan for $29.99 per month. Tiered pricing is very common internationally, but U.S. mobile operators have been slow to move away from all-you-can-eat data plans.
One of the problems with all-you-can-eat plans is that a mobile operators customers are all paying the same for services, yet only a small percentage of those subscribers is using most of the available network capacity, said Jonathon Gordon, director of marketing with Allot Communications, a provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile service providers.
Tiered pricing helps pass actual costs onto subscribers, Gordon said.