The integration is made possible by Eloqua Cloud Connectors, which moves data (e.g. who registered and attended) between Eloqua and ReadyTalk. The ReadyTalk Connectors are added as steps within the Eloqua Program Builder’s marketing automation workflows.
As a result, Eloqua noted in its blog, a prospect who registered but did not attend can be sent a sorry we missed you” rather than a thanks for attending” e-mail, while a prospect who dropped off after only 5 minutes might respond well to a follow-up proposing a different set of topics that might be more appealing. Similarly, lengthy attendance combined with engagement such as asking and answering a number of questions is a great indicator of high interest and likely purchase intent.”
The new Eloqua Cloud Connectors for ReadyTalk enabling marketers to:
The ReadyTalk Cloud Connectors are free and available now from the Eloqua Cloud Connectors portal.