Fed up with AT&T, a new study shows a large percentage of iPhone users didnt mind coughing up $325 to leave the carrier in the dust when Verizon debuted the CDMA version of the iPhone in February.
Two out of every three AT&T customers who made the switch decided not to wait until their service contracts with AT&T were up, according to research by mobile-ad exchange Mobclix. The carrier charges a hefty $325 termination fee for bailing out early.
The study also found that AT&T iPhone owners lean on Wi-Fi more than their Verizon counterparts, particularly in larger cities where AT&T has struggled with the reputation of its wireless network. AT&T users latched onto Wi-Fi 53 percent of the time compared to just 38 percent for Verizon users.
When asked why they made the switch, the new Verizon customers listed three primary reasons: reception issues, a personal hotspot and reputation.
“Based on our survey findings today, it’s clear that consumers are taking control of their mobile destinies by evaluating carrier criteria such as Wi-Fi usage, reception issues and reputation as part of their decision to remain with their carrier or make a switch,” said Krishna Subramanian, Mobclix co-founder.
The long-term impact of AT&Ts loss of iPhone exclusivity remains to be seen. We might not know the full effects for at least another year as subscribers AT&T contracts begin to expire. The carrier has promised a dozen new Android-based phones this year in order to help offset the losses.
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January 23 2019 @ 17:20:04 UTC
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