CompTIA Debuts Unified Communications Community

CHANNEL PARTNERS The unified communications market continues to expand with some analysts predicting that global revenue will exceed $50 billion within a few years.

The Computing Technology Industry Association CompTIA (Booth #1236 at the Channel Partners Conference & Expo) says its taking steps to help technology companies take advantage of the new opportunities in this market by introducing its Unified Communications Community, a member-driven group tasked with promoting the adoption and growth of unified communications.

While more organizations are investing in unified communications, there are barriers to growth, said Jim Hamilton, senior director of member relations for CompTIA: standards and interoperability; security considerations; and the integration of unified communications in the emerging cloud computing environment among them. Our Unified Communications Community is committed to helping our industry and its customers overcome these barriers so the full potential of unified communications is realized.”

The Community will focus on creating best practices, educational tools and business resources for companies engaged in the creation and delivery of unified communications technology. Some specific initiatives the group may potentially tackle include:

  • Development of descriptive business models and technology clarification
  • Creation of channel and partnership enablement education
  • Designing sales process and best practice education, as well as prescriptive models to aid in business transformation
  • Developing research to highlight the best potential business opportunities and demystify the technology

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