Catalyst Telecom Wants to Give Avaya VARs Rock & Ribs

Value-added distributor Catalyst Telecom has taken the wraps off its annual reseller sales-incentive promotion with gear-maker Avaya Inc.

Each quarter this year, the companies will award music, technology, BBQ tools, a gas grill, satellite radio packages and gift cards as part of their Rock & Ribs” contest. Then, at the end of 2011, Catalyst Telecom and Avaya will give away six all-expenses-paid trips for two to the 2012 South by Southwest (SXSW) music and film festival in Austin, Texas. Winners will be determined based on annual sales goal achievements for Avaya products purchased through Catalyst Telecom, and Catalyst Telecom and Avaya executives will join the grand-prize winners at SXSW.

Each year, we provide an exciting incentive for our reseller partners something that not only keeps them focused on growing their Avaya business but makes it fun while theyre doing it,” said John Black, president of Catalyst Telecom. South by Southwest is an amazing venue, and were pleased to be able to send our winning partners to experience it.”

Steve Fitz, vice president of U.S. sales for Avaya, called Rock & Ribs” one of the most creative programs Ive seen from any company that encourages value-added resellers to provide customers with Avayas technologies.”

Catalyst Telecom is a division of international distributor ScanSource Inc.

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