iPhone Popularity Plummeting for Arrogant Apple?

Apple will want to take note of this surprising report that places it sixth on a list of most-wanted smartphones. It seems less-expensive devices are taking hold.

The so-called evidence comes from the Mobile Tracker, which uses sales and live Internet searches to determine the most popular handsets in the U.K. The big winner was HTC, which landed the top three spots on the list: the Desire, the Desire HD and the Wildfire. Both the BlackBerry Curve 8520 and the Samsung Galaxy S also beat out the iPhone.

Price is a reason that jumps out. You can get those five phones in the U.K. at one-half, one-third or even one-quarter of the price of an iPhone on a typical, two-year service contract. But maybe its more than that. The Daily Mail in the U.K. goes as far to say that Apple has been rather comfortable, even arrogant,” since its devices are typically considered cool and stylish and this could take the company down a notch.

Granted, Apple might not be ready to throw in the towel just yet. But Android devices have been outselling iPhones the last couple of quarters and some estimates put the OS in a dead heat with RIMs BlackBerry and Apples iOS, so even though it might not carry as much as a U.S. study based on a larger population, one could argue it says something about the way the market is trending.

All that being said, iPhone sales continue to be strong wherever the device is available, and Apple is coming off another huge quarter. Plus, with new markets opening up for the device Verizon customers for one and a new report that says Apples earnings will grow 25-30 percent each year through 2015, were not ready to cry for Steve Jobs and the gang just yet.

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