Verizon iPhone Enthusiasm Muted Huh?

This comes as a surprise.

Retail outlets around the country opened their doors this morning to find it was much like any other day. Many called in extra employees to deal with what was expected to be a mad rush of people eager to get their hands on the new Verizon iPhone, but there werent any huge lines to be found. Even big cities saw only small lines that could be easilyhandled by retail staff.

The New York Times compiled a list of reports and social media entries from around the country and found much of the same. Business Insider put together a photo gallery and called the lines laughably short.”

So whats going on here? Here are some theories:

  1. Verizon Wireless allowed its customers to start ordering the iPhone last week, and many have already received their phones in the mail. Analysts believe 500,000 were sold that day alone.
  2. The rest of Americans interested in the device were able to order their Verizon iPhones from the comfort of their own homes starting yesterday.
  3. Much of the country is gripped in a deep freeze. Someone in Bloomington, Minn., Twittered that there was nobody lined up at the Apple Store in the Mall of America. But it struggled to reach double-digit temps there today.
  4. Its expensive to break a contract with AT&T. It costs $325 to part ways with the carrier before your two-year agreement is up, so most customers probably arent willing to do that. A majority of AT&T iPhone owners are on contract, so it seems more likely that those who are displeased with AT&Ts service will more gradually move to Verizon, rather than quickly.

The most interest in the Verizon iPhone might come from the Dakotas, Montana and Wyoming, where AT&T service isnt available. So this is the first chance at an iPhone for many people in those areas of the country.


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