BlackBerry’s once-dominating lead in smartphone operating system market share is now gone, according to The Nielsen Company.
Nielsen reports that Research in Motions BlackBerry operating system, Apples iOS and Googles Android now have about equal market share.
But purchases of Android-enabled phones are heating up at an amazing pace, especially considering that the first Android handset only debuted a little more than two years ago. Analyzing the preferences of people who have purchased a smartphone in the past six months, Nielson reports that 43 percent bought an Android-enabled device.
Over the last six months, 26 percent of consumers purchased an iOS-enabled device and 20 percent bought a smartphone powered by BlackBerrys operating system, according to Nielsen.
Nielsen estimates that 31 percent of all U.S. mobile subscribers owned smartphones as of December.
Smartphone adoption is even higher among some ethnic groups and racial minorities 45 percent among Asian/Pacific Islanders and Hispanics and 33 percent among African-Americans, Nielsen reported.
Only 27 percent of Caucasian mobile subscribers reported owning a smartphone, according to Nielsen.