Almost three in five (59 percent) iPhone owners say theyll buy another iPhone when theyre done with their current device.
Thats the result of a new survey from German research company GfK, which found, on the flip side, that 56 percent of smartphone owners overall will shop around when they buy their next phone, showing loyalty among non-iPhone users is hard to come by. That should keep competition fierce as the smartphone market continues to boom, says GfK.
"Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level," said Ryan Garner, the lead analyst on the survey, in an interview with Reuters.
The numbers were pretty discouraging for non-iPhone operating systems just one in four people surveyed said they would definitely stick with their OS. Microsoft phone software ranked lowest in loyalty, at 21 percent. BlackBerry didnt fare too badly, at 35 percent. Android registered 28 percent loyalty and Symbian got 24 percent.
The worldwide survey polled more than 2,600 cell phone users in North America, Europe, Brazil and China.
Research shows smartphone sales almost doubled last quarter and should be up more than 50 percent this year.