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Mobile Shopping To Spike on Black Friday

You dont have to get up before dawn and line up outside your favorite big-box store anymore. A new survey shows more and more consumers plan to shop from their mobile devices this holiday season.

The survey was done by PriceGrabber, a part of Experian, between Sept. 14 and Oct. 6. It found that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season. Of this 36 percent, 32 percent plan to shop from their mobile phones on Black Friday. Sixteen percent plan to shop from their mobile phones on Cyber Monday, and 10 percent will shop from their mobiles on Thanksgiving Day.

"Mobile phones will play a vital role in Black Friday shopping this year. We expect to see consumers comparing prices, searching for coupons and making purchases from their mobile phones while shopping from their homes and in brick-and-mortar stores on Black Friday," stated Laura Conrad, president of PriceGrabber. "We also expect to see shoppers arm themselves for Black Friday shopping with comparison-shopping applications, like the PriceGrabber apps for the iPhone, iPad, and Android. The most successful Black Friday retailers will be those that demonstrate the most value to consumers, not just in their own store but when compared with other brick-and-mortar and online retailers."

While many consumers are planning to shop from a mobile phone on Black Friday, survey respondents also were asked what they plan to purchase this holiday season from their mobile devices. Of the 36 percent of shoppers who plan to shop from their mobiles this holiday season, 28 percent revealed they plan to purchase phone content such as ringtones, apps, music and video clips. Twenty-four percent plan to buy clothing and 23 percent plan to purchase books from a mobile phone. Computers, laptops and other related equipment will be purchased from mobile phones by 21 percent of shoppers, while 23 percent of respondents plan to buy consumer electronics other than computers.

So stay in bed. Dont wind up on the news going to blows with someone over this years Tickle Me Elmo.


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