Apparent Networks, MSPexcellence Launch MSP Coaching Program

Apparent Networks, in conjunction with MSPexcellence, has launched a business coaching and partner productivity program for its MSP partners to help accelerate growth and revenue.

The MSPexcellence Business Coaching Program walks partners through all phases of establishing a professional sales and marketing operation within their business. The program emphasizes the principles of selling value, generating quality leads and managing the sales process like a science, with key metrics to track progress and accurately project revenue growth.

The content is based on the MSPexcellence Playbook, released earlier this year. The MSPexellence Playbook is a comprehensive guide to building an MSP business, including sales and marketing strategies and methodologies used by successful MSPs.

Apparent Networks also is working with MSPexcellence to develop a recruitment Webinar, Five Steps for Pricing Your Managed Services for Optimal Value.” The Webinar, slated for Nov. 16, also offers attendees a free business assessment tool that will help them to evaluate their readiness for operating and scaling a managed service provider business.

The increased dependency on performance-sensitive voice and data applications has created an enormous business opportunity for MSPs to ensure their customer networks are fully optimized for performance, availability and cost efficiency,” said Jim Melvin, CEO of Apparent Networks in a statement. To capitalize on this opportunity, the MSP needs to combine excellent technology with excellent sales and marketing execution. Our partnership with MSPexcellence adds the critical business tools for building a successful MSP business based on our award-winning technology.”

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