New data pricing takes effect on Thursday at Verizon Wireless.
Feature phone users will pay $1.99 on a pay-as-you-go basis, while smartphone customers will have to choose between the $15 and $29.99 tiers. The former allows for 150MB of access, and comes with a $15 fee for additional 150MB access; the latter provides for unlimited access.
For mobile broadband and tablets, expect to pay $20 for 1GB, $35 for 3GB, $50 for 5GB and $80 for 10GB. The first plan comes with a $20 charge for each extra gigabyte consumed, and the last three have a $10-per-additional-gig charge.
All mobile carriers are eyeing the pricing they impose for subscribers to gain entry the Internet and email through their cell phones. As more people use smartphones such as Android-powered handsets and the ever-popular iPhone, as well as tablets such as the iPad, operators want to cash in on demand. Such consumption will only grow as providers implement 4G service Verizon aims to turn up LTE networks in 38 markets by years end, for example, and has yet to announce data pricing for 4G access.