Research In Motion has officially introduced its BlackBerry Bold 9780 smartphone, a device the company hopes will boost its market share and earnings figures.
The handset is the first to feature the new BlackBerry 6 operating system.
Carlo Chiarello, vice president of product management for RIM, said in a prepared statement that the BlackBerry Bold 9780 builds on the highly refined mobile experienceBold users already know and love.”
For example, the smartphone comes with a new user interface, a fast and powerful” WebKit-based browser, better communications and multimedia capabilities and a 5-megapixel camera. The OS 6 also works better with social media such as Facebook and Twitter than have previous BlackBerry platforms.
In the United States, it looks like the Bold 9780 will first be available through T-Mobile, on Nov. 17. Providers in Canada, where RIM is based, apparently get to launch the smartphone first, sometime this month. However, RIM has yet to announce which companies will be selling the Bold 9780. And it would only say the Bold will be available starting in November.
RIM is pinning much of its financial hopes on the new Bold. Thats because the company continues to lose significant market share to the iPhone and Google Android-based devices such as the HTC Incredible and the Motorola Droid.