Research: Cloud Computing a Prime Opportunity

Solution providers have a real opportunity in the cloud computing space, as more companies look to the technology to help them reduce both their operating expenses and capital expenditures and expand their IT portfolio, according to recent research from CompTIA.

The study, Cloud Computing: Pulling Back the Curtain” shows that midsized companies are adopting the technology fastest 64 percent reported involvement with cloud computing compared to 36 percent of small companies and 58 percent of larger firms.

Of all the respondents, a whopping 72 percent plan to expand the number and types of cloud computing services they use over the next year.

Solution providers, likewise, are getting in the game, with more than half surveyed reporting they plan to increase their cloud computing investments by 10 percent in the next year.

For the most part, respondents are looking to cloud computing technology to reduce their capital expenditures (85 percent) and drive down costs (84 percent). But an impressive 81 percent said they are using cloud computing as a way to add new capabilities not available in current IT models, which suggests an incredible opportunity for solution providers.

Clearly there is growing momentum behind cloud computing, evidenced by climbing adoption rates and greater awareness,” said Carolyn April, director of industry analysis at CompTIA in a release announcing the study. But cloud computing adoption is still nascent. The year ahead will be one of evaluation, trial and error and, most importantly, opportunity as the market sorts through the role IT channel companies will play, best business models, sales and marketing strategies and most relevant technologies.”

More than half of end users surveyed say they will make their purchases from a third-party cloud services provider, which in this case is defined as a VAR, solution provider or other channel organization, CompTIA noted. Respondents planning to invest the most in cloud technology want to do so through the channel, with 60 percent citing the channel as their preferred source compared with 40 percent citing vendors as their preferred source.

The smart solution provider will become the de facto expert on the benefits the cloud can bring; not just cost-savings, but ways that moving IT to the cloud can advance their customers business objectives,” April said.

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