In furtherance of its quest for world domination, Google Inc. has once again won the coveted top spot on the list of The Worlds Most Attractive Employers. The 2010 accolade is its second appearance in the No. 1 position. Nary a telco was in sight to challenge this honor, by the way. That was left to the Big 4 accounting firms, or so says the author, Universum, an employer branding company.
Universums global talent attraction index is based on the number of nominations by career seekers in 12 of the worlds largest economies for companies they would ideally like to work for. The relevance for companies: 1) This target group will soon graduate from top academic institutions and enter tomorrows workforce; 2) The index indicates the companies that are top-of-mind employers and to what extent; 3) These are the companies that have a competitive advantage in the War for Talent”.
Were witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love affair with the IT industry,” said Michal Kalinowski, Universums CEO.
Cheer up, telcos. Companies in the Banking and Investment industry, Management Consulting, and Oil & Gas, now encounter the problem of being perceived as less attractive employers.
The Worlds Top 10 (last years rank) are:
- Google (1)
- KPMG (8)
- Ernst & Young (5)
- PricewaterhouseCoopers (2)
- Deloitte (10)
- Procter & Gamble (6)
- Microsoft (3)
- The Coca-Cola Company (13)
- J.P. Morgan (7)
- Goldman Sachs (4)