GENBAND started its channel program about a year ago, after it bought NextPoint Networks. Twenty-five resellers have joined the program in the past six months. The VoIP Logic addition means the Massachusetts-based managed services provider will oversee other resellers and provide tech support, training and professional services for GENBANDs session border controllers. Mehmet Balos, chief marketing officer, said GENBAND chose VoIP Logic because its a good partner” and has worked with GENBAND since the NextPoint acquisition.
VoIP Logics Ardeshir Ghanbarzadeh, vice president of operations, said attaining Master Reseller status with GENBAND is a natural evolution of our extensive professional services experience in deploying, training and supporting these technologies. We believe this enhanced relationship will help us better support users and other resellers of the technology which, in turn, should open opportunities for both GENBAND and VoIP Logic.”
As a Master Reseller, VoIP Logic must market GENBAND platforms to systems integrators, value-added resellers and carriers. About 125 service providers already use VoIP Logic for GENBAND technical support part of the reason why GENBAND targeted VoIP Logic as a top partner.
VoIP Logic was one of GENBANDs original resellers and now has over six years of experience operating GENBANDs S-Series session border controllers as a managed service for service providers,” said Zane Long, senior vice president of GENBANDs global channel strategy, in a prepared statement. Now, as a Master Reseller, other resellers and carriers will directly benefit from VoIP Logics rich experience in deploying, managing and maintaining GENBAND technology.”
GENBANDs reseller reach spans more than 30 countries. The Texas-headquartered manufacturer is one of the telecom industry firms that landed assets from bankrupt Nortel Networks at auction earlier this year. In February, GENBAND bought Nortels Carrier VoIP unit for $182 million and closed the deal in June.