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Sprint Helps Small Businesses With New Website

Sprint says it has made the small business owner’s challenge in finding the right communications solution online an ancient memory. The carrier has launched a new website that it touts as a one-stop, online destination tailored to the needs of small business owners. The site allows you to research, compare and buy products you want with instant gratification.

Research shows a small business entrepreneur’s go-to location for information on products and services is the seller’s website, followed closely by word of mouth from other business owners. The value of the website as a buying resource for small businesses drove Sprint to re-think and then customize its online presence.

"We want this site to be ‘the place’ that small businesses go to research and buy communications services," said Judy Train, vice president, Small Business and Alternate Channels. "We also put a premium on making the site engaging with content that’s specific to today’s small business owner."

On the site, the Small Business Product Center provides photos and overviews of devices, data cards and wireless solutions. A pricing-and-offer center updates special offers and best rate plans for all sizes of small business. The Small Business media center stores case studies and fact sheets, videos, links and blogs and other research material to help make informed buying decisions. The Benefit center lists dozens of ancillary services like Bill Analysis that Sprint customizes for small businesses. For customers who want extra help or who prefer interacting with a Sprint representative, the site features a Care Center that links customers from the site to online or over-the-phone customer experience professionals.

Featured prominently on the landing page is a link to Sprint’s newly announced Customized Connections service bundles for small business. The customized bundles currently reward eligible small businesses with a $10 savings every month for combining one of Sprint’s mobile broadband plans with one of its featured plans like Simply Everything or Everything Business.

"Small businesses have been and will continue to be a growth engine for the economy. Sprint intends to deliver the advanced technology, network performance, device selection and customer care needed for small businesses to sustain their momentum," Train said. "Small business owners are looking for providers who understand their business and who can provide value with innovative solutions. We think a service provider like Sprint, with the best value in wireless, innovative solutions such as 4G, and tools to make their businesses more productive, is ideally suited to win over small businesses."

Small Business customers are served by Sprint’s Business Markets Group (BMG), which is composed of sales, support, marketing and operations personnel solely dedicated to enterprise, small and medium-sized business and public sector customers. BMG delivers wireless, wireline and converged solutions for companies, drawing on its 3G wireless network, 4G capabilities, the fastest national push-to-talk network, a first-tier Global IP network and a comprehensive solutions portfolio of devices and applications.


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