HTC Unleashes Mobile Devices in China

Looking across the Taiwan Strait for its next major handset market, Taiwanese device-maker HTC said it will launch four mobile phones in China this year. Two of the devices, the Wildfire and the Desire, are existing Android-based devices; two, the Tianxi and the Tianyi, are new devices. China Mobile is the carrier for the devices.

While HTC has long sold phones on the mainland under the Dopod brand, these will be the first HTC-branded phones to be sold in China. All will use the HTC user interface called Sense and will run over TD-SCDMA networks, the Chinese version of 3G.

Long an OEM manufacturer of devices sold by other companies, HTC has broken out in recent years, largely on the strength of appealing smartphones running on Android, the mobile operating system from Google. The company has been one of the chief beneficiaries of the smartphone boom in the U.S. and Western Europe. Unlilke its sister devices, theTianxi will run Microsoft’s Windows Mobile OS.

Likee other mobile device-makers, HTC has been hit by components shortages that have limited supplies of the most popular new smartphones in recent months. Offered by Sprint, the HTC-made Evo is the first 4G phone on the U.S.s first 4G wireless network, and reviews to this point have been mostly positive. But the carrier now is struggling to keep up with demand.

Other devices in short supply this summer include the Droid X and Droid Incredible, from Verizon, and, naturally, the iPhone 4.

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