Heres a statistic that may come as a surprise.
Wireless bill analyzer Validas has just released data showing that people using smartphones sold by Verizon Wireless are actually consuming more data per month, on average, than users of Apples iPhone, sold exclusively by AT&T. Its a ratio of 1.25 to 1. It has to be a positive sign for Verizons future in smartphones, with or without the iPhone, which has been rumored to be coming to the carrier for years. The company has seen sales success just not iPhone-type success from the release of the Droid, Droid X and more in the past several months.
The Validas report says Verizon Wireless smartphone users consume 421MB per month, while iPhone-philes use just 338MB.
Validas admits that averages can be misleading since customer demographics can vary greatly. The companys executive vice president of Analytics, Ed Finegold, said in a statement that averages can be misleading because when you plot data users in a distribution, you quickly see that there is no typical user they are spread across a broad range.”
Finegold says the important stat is that nearly double the number of Verizon Wireless smartphone users are chewing up between 500MB and 1GB per month, when compared to iPhone users on the AT&T network.
Why the discrepancy? One guess could be that the new, flashy Verizon smartphones skew toward a younger audience that feasts on as much data as possible, while the old” iPhone draws heavily from both the younger consumer as well as the older smartphone user, who might not be as data-hungry.