GreatAmerica Sponsors VAR Peer Group

Equipment financier Great America Leasing Corp., Cedar Rapids, Iowa,  announced that it will become a sponsoring vendor of HTG Peer Groups  (HTG), a Harlan, Iowa-based group of IT solutions providers. GreatAmerica seeks to provide integrated financing options to HTG member companies as they pursue business customers.

“Financing is often a blocker for our members in implementing solutions for their clients,” said Arlin Sorensen, CEO and founder of HTG Peer Groups .  “The opportunity to work closely with the team at GreatAmerica will enable our members to provide stronger solutions and provide a win for everyone involved.”

HTG currently has nearly 240 member companies throughout North America, Australia and the United Kingdom. HTG Peer Group members are primarily IT solution providers, working together in groups of 10-12 member companies to improve the performance of their businesses through information sharing. HTG peer groups act as a virtual board of directors for each other, frankly examining business performance metrics and helping each other to formulate and meet business goals. HTG Peer Groups meet quarterly for a confidential two-day event focused on sharing best practices, benchmarking, process improvement and tools.

Marty Klees, senior vice president and general manager of GreatAmerica’s communications and data group, said the partnership also will allow GreatAmerica to   learn more about the IT solution provider channel and gain a better understanding of their needs. This relationship  also will lead to  the development of new products and services, he said.


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