By now, you surely know the story of the missing iPhone and the subsequent embarrassment this caused Apple in the run-up to the release of its fourth-generation product, which most think will happen next month.
But now, Apple is saying it’s much more than an embarrassment. It’s actually going to cost the company a lot of money. An Apple attorney is quoted in court documents as saying that the images leaked to tech site Gizmodo were “immensely damaging” and will have a “huge” negative impact on the company’s finances.
“By publishing details about the phone and its features,” the attorney says in a San Mateo County Sheriff’s Office report, “people that would have otherwise purchased a currently existing Apple product would wait for the next item to be released.”
But is this argument legit? A new iPhone this summer could hardly be seen as a surprise; after all, Apple has followed the iPhone’s original release in 2007 with updates in both 2008 and 2009. And besides, Steve Jobs gave us a sneak peek of the iPhone OS 4.0 in April, revealing a handful of specifications, which include multitasking. Would we not assume updated hardware would follow?
It’s widely speculated that the next iPhone will be officially announced at Apple’s Worldwide Developers Conference in early June.
Apple’s stock price seemed unaffected by the release of the attorney’s comments. It was virtually unchanged, down .06 percent.