Google, a company once equated with Midas – the everything-touches-turns-to-gold guy, not the rental car joint – has been a dealt another big blow. Sprint says it will not sell the Nexus One smartphone, instead focusing its marketing efforts on the upcoming HTC Evo 4G. Verizon Wireless made a similar announcement last month when it said it would abandon plans for the Nexus One and encourage customers to buy the HTC Droid Incredible.
When Google launched the Nexus One in January, it was attempting to shake up the traditional delivery model. It launched its own electronics-type storefront for the gadget, in theory wresting away control from the carriers. Google wanted to act as a merchandising agent for the Nexus One – which was actually designed by HTC – with a new online channel for buying Android-based handsets using a Google Checkout account.
But just a few months later, after poor sales, it seems that the carriers are very much in control. Now there’s no place to buy one other than from Google and original partner, T-Mobile, which is only the fourth largest U.S. carrier.