Alteva LLC announced Thursday that it is partnership with Microsoft Corp. and Broadsoft to deliver a truly cloud-based unified communications that it says will help partners increase average revenue per user by enabling them to sell more than telecom.
Alteva has developed a way to interconnect its hosted voice and messaging services developed on the Broadsoft switch with Microsoft Communication Services product suite, including Microsoft Exchange, SharePoint and Office Communications Server (OCS). By maintaining call control within the Broadsoft switch and not relinquishing it for “Communicator to Communicator,” e.g. PC-to-PC calls, Alteva is able to deliver quality of service, 911 routing, call detail records, etc., that create an enterprise-class managed phone service, said Louis Hayner, Alteva’s chief sales officer.
“Other companies claim to offer UC, but in actuality they are only referring to basic VoIP features such as voice mail messages as a .wav file in your e-mail. True UC is much more than that,” said Hayner. “Alteva’s UC product with the full suite of Microsoft Communication Services products integrated with voice over IP phone service, allows for a truly cloud-based UC environment where basic business-based technology like voice is combined with office communications such as instant messenger, video conferencing, desktop sharing, telepresence, etc.”
As an example, Hayner explained that by integrating its hosted VoIP services with Microsoft Exchange, it can offer voice-enabled Outlook calendars and e-mail.
Being able to offer customers more than just voice services is a new opportunity for telecom agents, Hayner said. He explained that businesses are spending on average about $75 per person on communications and IT, such as local and long distance calling, Internet access, e-mail, conferencing and instant messaging. Hosted VoIP might capture $35, but partners can offer all of those services for about $50 per month with Alteva’s hosted UC, he said. That lowers the customer spend, but increases the share of the wallet agents get.
In addition to increasing billables, hosted UC with messaging, collaboration, Internet, voice, etc. built in will likely be more sticky than just selling SIP trunks to premises-based IP PBX, as an example, Hayner said.
Master agents will be part of the company’s strategy to target companies with greater than 25 users. They are compensated on a residual basis as a percentage of the MRC. Alteva will provide training (Web and in person) but will not require certification – at least initially, Hayner said.
Alteva has launched a Web store where organizations with less than 25 users can select the UC solution to suit their needs. Alteva has designed four different UC packages from which small businesses can choose, including its UC Complete bundle, which is priced from $38 per user, per month; Alteva Collaboration & Voice Communications, which is priced from $25 per user, per month; Alteva Desktop and Expanded Collaboration, which is priced from $28 per user, per month; and Alteva Desktop Communications Basic, which is priced from $15 per user, per month. Alteva also offers a la carte purchasing options.
Microsoft will support Alteva and the new product offering by including Alteva in a special promotion that directs prospects to the Alteva Web store.