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hawkeye Channel Builds Fast Track for MSP Wannabes

The lure of ongoing revenue streams is causing many solution providers to dip their toes into the Managed Services Provider (MSP) business model. However, many are finding the waters a little scary and are worried that they will drown in a flood of changes and be overcome by the shifts in currents that plague the MSP market. Questions float around their heads, such as what platform should I use, how do I train my support staff, how can I sell a services model to my customers and how can I determine if I can actually earn a profit. Those questions are enough to give any one approaching the MSP waters cold feet.

International channel consultancy, hawkeye channel, is looking to throw a life preserver to those floundering solution providers and help them keep their heads above water in the hard to navigate sea of MSP businesses. The company is achieving that by forming an alliance with Managed Service Providers University (MSPU), a large online resource and consultancy dedicated to business transformation and improvement strategies for information technology (IT) professionals and managed service providers worldwide.

hawkeye Channel says it is committed to optimizing relationships between technology vendors and channel partners with the recent introduction of the PartnerConduit Network (PCN). The new alliance represents an extension of hawkeye’s commitment, and will provide PCN and MSPU members – including technology vendors, channel partners and solution providers – with additional learning opportunities to achieve greater growth, reach, efficiency and profitability.

“hawkeye Channel brings together vendors and partners to build strong, loyal and mutually beneficial business relationships to grow revenues,” said Shari Marion-Hoff, CEO and chief channel strategist for hawkeye Channel. “By teaming up with MSP University, we’re delivering valuable, channel-focused content and training to help partners get the most out of their relationships among multiple vendors.”

“MSP University continually seeks out and engages with strategic business partners whose products and services will add value to our members’ businesses, and our alliance with the PartnerConduit Network (PCN) is a realization of this objective,” said Erick Simpson, vice president, MSP University. “We look forward to collaborating closely with hawkeye Channel to develop additional resources and services to benefit the IT and managed services industries.”

For channel players who join, the real-world benefits will include access to MSP University programs, MSP University Boot camp, lead-generation programs, partnership programs and channel-specific collateral, all aimed at building business and relationships with customers, vendors and other MSPs.


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