Whaleback Systems today introduced CrystalBlue Lite, a managed voice service for businesses that will be offered by carriers and service providers selling SIP trunking services.
Whaleback says CrystalBlue Lite features a unique new architecture for the delivery of managed VoIP services through the carrier channel, enabling small- and medium-sized business to employ high quality, enterprise-class business telephony services with no capital expenditure costs and dramatically reduced monthly operating expenses.
Along with the launch of CrystalBlue Lite, Whaleback also unveiled a new carrier partner program – a strategic go-to-market program designed for MSOs, CLECs, IXCs and ISPs interested in introducing the managed service to the SMB sector.
“CrystalBlue Lite is a new managed VoIP offering designed specifically for carriers deploying SIP trunks and enabling operators to deliver an enterprise-class managed voice service to the underserved SMB sector at a very compelling price point,” said David Zwicker, Whaleback’s vice president of marketing. “We believe this new channel model that delivers both technology and go-to market and support services in a turnkey fashion offers a strong value proposition to telecom carriers and MSOs.”
The latest Whaleback service offering pairs economic SIP trunking services with a managed service, eliminating the pricey PBX hardware, meaning customers don’t have to pay the initial capital costs and can lower their monthly maintenance and administrative costs as well. Whaleback says carriers benefit by being able to sell SIP trunks as a managed voice service instead of just empty pipes, which gives partners increased average revenue per customer and higher traffic volume with more integrated services, decreases the sales cycle, and earns a game-changing competitive advantage.