Broadvox Unveils GO!Hosted IP PBX

SIP trunking service provider Broadvox announced Tuesday during the 2010 Broadvox Partner Summit in Dallas that it is rolling out a hosted IP PBX that it claims offers feature parity with market leaders, but a completely different pricing approach that will make it more cost-effective for customers to buy and simpler for partners to sell.

“What’s unique about the offering is how we are pricing it,” said David Byrd, vice president of sales and marketing in an advance interview. “We have separated the usage from the licenses.”

Byrd explained that the industry standard is to price hosted IP PBX services on a per-extension or per-seat basis with usage included. That’s fine until you consider that many of the “extensions” don’t require a lot of outbound local or long-distance calling, e.g. the conference room, the kitchen, the data center, the warehouse, etc. As a result, companies are overpaying for those extensions, he said.

GO!Hosted, in contrast, is $5 per month per extension, which includes all available features. Usage is purchased separately to match the calling needs. IP phones also are purchased separately, which is common practice for hosted services. Disconnecting the equipment from connectivity to arrive at a price is similar to the way companies have long purchased premises-based telephone systems, Byrd said, adding that the pricing is as much as half the list price of most hosted IP telephony services.

Another difference with GO!Hosted is that all the features are included in the base price. The only “optional” or “added” costs are when you add more of something, e.g. another auto attendant or another conferencing room, or another ACD queue, Byrd said.

Byrd argued that so few “optional” items, as well as pairing GO!Hosted with Broadvox’s existing access portfolio, will make it simple for partners to learn to sell.

GO!Hosted is sold with GO!Anywhere, Broadvox’s SIP trunking service, which features unlimited local and long-distance calling with options such as DID numbers, E911 service, Local Number Portability and directory listing. Subscribers also can add GO!Domestic to include toll-free calling, Byrd said.

GO!Hosted includes an administrative portal for managing user profiles, features and system configurations.

GO!Hosted is certified interoperable with handsets and softphones from Polycom, Cisco, Linksys, Grandstream, Bria Softphone and others. Broadvox has a distribution deal with NETXUSA Inc.

The service is in beta testing through mid-May and will be generally available June 1.

In addition to selling the service, Broadbox VARs also have the opportunity to host their own platform in the Broadvox Dallas data center. Byrd said Broadvox already has expanded its data center with this in mind. By the end of the year, Byrd said he expected VARs will be able to collocate in other data centers as well.

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