Reports from Ovum/Datamonitor and IDG show that the number of new prepaid wireless customers in the U.S. was more than the number of new, contract-based cell phone agreements for the first time ever in the fourth quarter of 2009.
According to the most recent available quarterly data:
“We stand by what we forecast a year ago: The era of cell phone penny pinching is officially here,” said Jose Guzman, project coordinator, New Millennium Research Council. “Thanks to the recession, the U.S. cell phone marketplace continues to undergo fundamental changes that will just get bigger as the economic downturn deepens. What is different from a year ago is the explosion in new ‘all-you-can-eat’ and unlimited prepaid deals as low as $30 and $45 that will remain attractive to consumers long after the current recession is over.”