8×8, XCast Join New Edge Networks’ Applications Ecosystem

New Edge Networks (Booth #1421) announced at the Channel Partners Conference & Expo that 8×8 Inc. and XCast Labs (Booth #1802) are among the first VoIP providers to join its New Edge AX ecosystem of applications partners launched in mid-February.

New Edge Networks is partnering with VoIP providers, application service providers (ASPs), software as a service (SaaS) providers, credit card processors, physical security providers and other service providers to deliver this ecosystem of business applications over IP networks that support end-to-end traffic prioritization and predictable application performance.

Ecosystem partners connect to New Edge via public peering arrangements or a network-to-network interface. In most cases, the partner pays for the connection, the company said.

“With larger SMBs adopting our hosted IP communications services, we are seeing more requests for direct connectivity to Internet service provider’s networks,” said Joan Citelli, director of corporate communications for 8×8. “New Edge’s extensive MPLS network enables 8×8 to provide private connectivity between the customer’s premise and 8×8’s core network.”

8×8 began discussing a partnership with New Edge in the fall of 2009 when their sales teams were jointly pitching a number of deals. “As we started to win a number of these deals, we saw an opportunity to formally partner.”

Cliff Rees, CEO of XCast Labs, also said he sees an opportunity in the pairing. “Our partnership with New Edge has advantages for both of us,” he said. “XCast gets the opportunity to sell into large retail chains, and New Edge gets a reliable VoIP service provider that completes the New Edge offering. Offering data without voice isn’t nearly as interesting to prospective customers as a combined offering.”

New Edge Networks’ indirect sales agents also can sell the services of the ecosystem partners, but would need to establish separate agreements with them, Prinzi said.

Both 8×8 and XCast said the partnerships benefit their indirect sales agents by giving them a secure, enterprise-class data connection as a platform for the VoIP services they sell to businesses.

In addition, Citelli said 8×8, which predominantly sells direct today, says this agreement is part of its effort to reach larger customers for which it will expand it distribution with agents that have relationships with multilocation corporations.

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