Sourcefire Inc. (FIRE), a provider of cybersecurity solutions, has announced the launch of its Global Security Alliance Channel Program, a new multitiered marketing and training program for resellers and distributors. Sourcefire created the program to strengthen channel reseller relationships and support them through higher margin sales training and marketing activities. The goal is to drive an increase in the percentage of the company’s product sales and services through channel partners.
“In today’s business environment, choosing the right security partner is a critical success factor for VARs and distributors,” said Gordon Shevlin, executive vice president of vendor relations and business development at FishNet Security Inc. “Leading technology is essential, but resellers and distributors really need vendor-driven programs and support that help them differentiate and succeed. Sourcefire is investing in the success of its partners with activities and programs to increase our market penetration and customer security.”
With the new Global Security Alliance Channel Program, Sourcefire is increasing its commitment to the channel and enabling partners with flexible levels of participation based on their organization’s business goals and growth strategies.
Benefits of becoming a Sourcefire channel partner include deal registration/protection, sales enablement/training and certification, market development funds and lead referrals, financial incentives and rewards for investment, and an added incentives and rewards program.
In addition to traditional rewards and margin opportunities, Sourcefire is creating unique programs and incentives to help drive increased market penetration and partner loyalty. Partners will be rewarded based on the quality of their customer engagement with Sourcefire, with extra incentives for specifically identified accounts and introductions to C-Level executives at top organizations.
“The channel is extremely important throughout the security industry, but our competitors have traditionally undervalued these relationships,” said Tom McDonough, president and COO at Sourcefire. “With an ultimate goal to drive 100 percent of Sourcefire’s revenue through the channel, Sourcefire is working closely with our partners to institute programs that will help them further strengthen customer relationships and loyalty.”