Riverbed Technology (RVBD), an IT infrastructure performance company for networks, applications and storage, has announced enhancements to its worldwide partner network program intended to expand the company’s reach and create new initiatives.
As part of the enhanced program, Riverbed is implementing a two-tier distribution strategy in North America, with the signing of Arrow Enterprise Computing Solutions and Avnet Technology Solutions, an operating group of Avnet Inc., as Riverbed value-added distributors (VADs). Riverbed has been working with VADs in Europe and Asia for several years, and has a strong network of existing VAD relationships in those regions. Two-tier distribution allows Riverbed to dramatically scale its reach and better service the needs of its channel. The new VADs will act as extended arms of the sales channel and will have staff dedicated to the success of Riverbed and its customers.
In addition to the implementation of two-tier distribution in North America, program enhancements include the following:
With this announcement, Riverbed is also formalizing its Service Provider program, which helps the company address the needs of large global customers with complex technology needs. Service providers who partner with Riverbed are able to go to market with a managed service based on the market-leading WAN optimization solution, delivering a value-added service layered on their existing transport contracts that expands their relationship with the customer, the company said.