Riverbed Enhances Partner Network Program

Riverbed Technology (RVBD), an IT infrastructure performance company for networks, applications and storage, has announced enhancements to its worldwide partner network program intended to expand the company’s reach and create new initiatives.

As part of the enhanced program, Riverbed is implementing a two-tier distribution strategy in North America, with the signing of Arrow Enterprise Computing Solutions and Avnet Technology Solutions, an operating group of Avnet Inc., as Riverbed value-added distributors (VADs). Riverbed has been working with VADs in Europe and Asia for several years, and has a strong network of existing VAD relationships in those regions. Two-tier distribution allows Riverbed to dramatically scale its reach and better service the needs of its channel. The new VADs will act as extended arms of the sales channel and will have staff dedicated to the success of Riverbed and its customers.

In addition to the implementation of two-tier distribution in North America, program enhancements include the following:

  • New partner programs for Large Account Resellers (LARs), enhanced program benefits for enterprise resellers, and a new SME channel strategy
  • New partner program for Service Provider partners.
  • New specialization offerings: Riverbed Authorized Support Partner (RASP) and Riverbed Authorized Consulting Partner (RACP), which will complement the Riverbed Authorized Training Partner (RATP) specialization that is currently in place.

With this announcement, Riverbed is also formalizing its Service Provider program, which helps the company address the needs of large global customers with complex technology needs. Service providers who partner with Riverbed are able to go to market with a managed service based on the market-leading WAN optimization solution, delivering a value-added service layered on their existing transport contracts that expands their relationship with the customer, the company said.

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