Donations made via texting for Haiti Earthquake Relief have surpassed $20 million across all the short codes managed by the Mobile Giving Foundation, a nonprofit organization dedicated to helping other nonprofits raise funds through mobile services.
It is an unprecedented show of the power of mobile communications to enable initiatives – a power that can be leveraged for the greater good, be it anything from disaster relief to eye-witness reporting of world events.
On Sunday, thanks to widespread marketing on national broadcast outlets, mobile donations increased by $3.5 million, raising the total amount from $16+ million reported by MGF on Monday, to more than $20 million. The Foundation said it continues to see donations come in at an increasing pace, and will report updated numbers throughout the week.
Donations are being made by texting a keyword to a designated short code via a mobile phone. Depending on the code, a micro-donation of $5 or $10 will be added to a user’s cell phone bill. A full 100 percent of the donation goes to the recipient charity, which is earmarking the donations specifically for Haiti.
Legitimate, available short codes include:
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