AT&T said it would cut $30 off the price of its unlimited plans, effective today. Earlier Friday, Verizon announced plans to reduce its nationwide unlimited voice plan from $99.99 to $69.99; its unlimited talk-and-text plan from $119.99 to $89.99; and the family versions of those plans by $80 each, also effective today. AT&T’s cuts, in essence, bring the companies plans back in line with one another.
AT&T made a similar move in cutting its rates last year, just hours after Verizon made the move to chop its prices. The companies’ current customers won’t see their bills shrink, but they are eligible to switch to a new plan without paying anything extra to do so.
Meantime, Sprint also made some cuts. It’s Simply Everything plan, which includes unlimited texting, calling and Web browsing, now runs just $99.99 per month.
The price cuts from the big boys will put more pressure on the little guys, like MetroPCS and Leap Wireless, who have been offering less expensive, yet less well-known services.