Putting a very big number on the coming explosion in wireless data, research firm Informa Telecoms & Media predicted that revenue from mobile services will surpass the $1 trillion mark in 2013. That’s one trillion, with a capital “T.”
“The explosion of mobile broadband has renewed the significance of the network itself as operators market their mobile broadband services around the speed and geographical range of their network,” the company said in a statement.
The flood of wireless revenues will be unleashed by the mobile data revolution: Data revenues will total over US$330 billion for the mobile and wireless industry in 2013, up from an estimated US$208 billion in 2008.
“The backdrop to this transition in the industry is the fact that the Internet has started to dominate the landscape for new services and applications,” said Informa chief research officer Mark Newman, “and telecoms operators are under increasing pressure to remain valuable and relevant in the eyes of their end-users.”
Spurring the data flood are new handset interfaces and mobile content strategies based on application stores like the App Store, for iPhones. The Android mobile operating system, which forms the platform for the popular Motorola Inc. (MOT) Droid as well as the Nexus One, from Google Inc. (GOOG), will help drive growth over the next few years as well.
The spread of LTE and WiMAX will also drive mobile revenues. While most of the world still uses second-generation wireless technologies such as CDMA, by the end of 2014 more than half of the projected 6.7 billion mobile subscriptions worldwide will run over 3G and “3.5G” technologies, Informa found.