The first-ever wireless carriers survey from Zagat puts Verizon at the top of the heap. The company got feedback from more than 2,300 wireless customers who rated Verizon, AT&T, Sprint and T-Mobile on key performance aspects: reliability, coverage, products, value and customer service.
Verizon Wireless scored a 22 (the average of its ratings across the five categories) on Zagat’s signature 30-point scale. T-Mobile’s overall score was 19, AT&T 18 and Sprint 18. (Ratings are rounded to the nearest whole number; with 16 – 19 meaning good to very good; 20 – 25 very good to excellent; and 26 – 30 extraordinary to perfection.)
Verizon’s strong suits were reliability (26) and coverage (26), with the other three main carriers falling well behind with ratings between 20 and 17. Customer service scores were much closer: Verizon won with a 19, a narrow margin over T-Mobile (19), AT&T (16) and Sprint (15).
When asked the bottom-line question, if they would recommend their wireless carrier to friends and family members, 92 percent of Verizon customers said “yes,” followed by 79 percent of Sprint customers, 79 percent of T-Mobile customers and 69 percent of AT&T customers.