PowerNet Global (PNG), a service provider based in Cincinnati, announced Monday it has begun to restructure its organization and workforce to focus on business, rather than residential opportunities going forward. The change will have no impact on the company’s current residential customers nor its indirect sales agents selling into the residential market, the company said.
PNG will continue to offer its current suite of voice, data and SIP services for residential markets, but will concentrate on developing services and support for the business segment. To accelerate the shift, the company reduced its workforce across various departments. No headcount details were released.
PNG Marketing Manager Sarah Stiens told PHONE+ the company will continue to allow its indirect sales partners to sell its residential services. “There will be no impact to those agents’ accounts or commission streams, as they can continue to sell our current services and continue receiving commissions on those accounts that already have them,” she said.
Stiens said she did not know how many PNG agents sold residential services, but she said most of them also sell business services, and a “solid base” sell residential exclusively.
She added that the restructuring will allow PNG to hire additional salespeople to support its indirect sales agents selling business services, introduce a greater variety of services for the business market and offer better incentives to encourage new business.
“We hope our partners will see this difficult decision for what it really is,” CEO Bernie Stevens said in a press statement. “It’s a necessary measure we had to take in order to remain competitive in the industry and still deliver the same high standard of service our agents and customers have come to expect from us.”