Ford Announces Major In-Car Tech Upgrade

Consumer Electronics Show (CES) — And you thought Herbie the Love Bug was cool.

Ford announced upgrades to its SYNC in-car technology system in a keynote at the Consumer Electronics Show in Las Vegas today. It’s called MyFord Touch. The technology promises to bring Web browsing, social networking and more to the vast majority of Ford models by 2015. There will be more voice-activated commands as well as thumb controls. You’ll first see the systems in select Ford and Lincoln vehicles when the 2011 versions roll off the line this coming fall.

Ford representatives told the crowd that they wanted to create a techie device not unlike a swiss army knife, all in one nifty package inside your car. The first new applications are expected to be Twitter, the Stitcher news and audio service, and the Pandora streaming music service.

Ford will allow third-party developers to modify some smartphone apps to work with the new system, so the company expects it won’t take long before it has many more applications to offer.

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