Avnet To Distribute Cisco Data Center Products

Avnet Technology Solutions, a solutions distribution leader and an operating group of Avnet Inc. (AVT), has announced it has signed a distribution agreement with Cisco Systems Inc. (CSCO) to become a high-value specialty distributor for its data-center products in the United States and Canada. Under this agreement, Avnet will help Cisco further expand its market penetration into the rapidly growing data center market through qualified VARs.

“With the incredible amount of convergence taking place within the data center, it is critical to provide customers with complete solutions designed to address their business challenges,” said Jeff Bawol, president, Avnet Technology Solutions, Americas. “Our new distribution relationship with Cisco will enable Avnet’s channel partners to address the data center market holistically with an exciting class of products designed to improve efficiency and reduce operating costs. We will work hand-in-hand with our channel partners to ensure they have the support, programs and services needed to be successful in this highly complex environment where server, storage, networking and virtualization technologies are increasingly converging.”

As a high-value specialty distributor for Cisco, Avnet will provide its channel partners with the following Cisco data center products:

  • Nexus Data Center Family of Switches
  • MDS Family of Fiber Channel SAN Switches 
  • Catalyst E-Blade Switches
  • Unified Computing System (UCS) Blade and Rack Servers (B and C)
  • Application Control Engine (ACE)
  • WAN Optimization (WAAS)

These products will be offered along with Avnet’s consulting, integration, implementation and managed services to create complete data-center solutions. Avnet also will develop market enablement programs based on the success of its technology-focused practices, such as Avnet SecurePath, Avnet StoragePath and Avnet VirtualPath, to help channel partners pursue opportunities created by data center convergence.

“Avnet brings proven expertise in helping partners extend their reach into new markets and customer segments,” said Dave O’Callaghan, vice president of distribution, worldwide channels for Cisco. “As a Cisco Specialty Distributor, Avnet has deep technical experience and sophisticated integration capabilities. We feel confident that these attributes will help Cisco and our channel partners accelerate our mutual success in the data center market and capitalize on new revenue-generating opportunities.”

Avnet will create a dedicated business unit to market, sell and service the Cisco data center product suite, which will be led by Avnet executive Chris Swahn. Serving as the vice president and general manager of the new business unit, Swahn has more than 20 years of channel experience. Throughout his career, Swahn has focused on creating a culture of excellence within sales teams, exceeding goals and helping Avnet’s suppliers and reseller partners succeed.

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