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Corporate Social Media Usage Grows

As expected, the economy has affected IT and communications budgets, and companies are reporting plans to use more alternate means, like social media, to reach their constituents in 2010.

A recent study by Watson Wyatt Worldwide found that approximately two-thirds of companies surveyed plan to use social media to connect with workers in the coming year. The study revealed that 80 percent of companies had upped their use of electronic communications and about half of the respondents had lessened their use of print communications.

What seemed to be a frivolous pastime last year will definitely find its place in business communications next year.

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