Pepsi didn’t exactly “score” with its new app, so the cola company has decided to pull the controversial program.
Bloggers were relentless in their criticism of the app, calling it sexist – and that was probably being kind.
The application, designed around the company’s AMP energy drink, gave men tips on how to “pick up” two dozen different types of women – all stereotypes, from “cougar” to “rebound girl.” Then it encouraged the men to tell of their exploits, including how they “scored.”
After a week of speculation, Pepsi decided to yank the app, saying “We’ve listened to a variety of audiences and determined this was the most appropriate course of action.”
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