Sprint Forms Dedicated Small Business Team

Small and medium-sized businesses are notoriously underserved and have a well-known difficulty navigating the sales process with large carriers that are more accustomed to serving enterprise customers. Sprint-Nextel Corp. hopes to change all that with the creation of a small business specialty team that will serve as a single, common interface for all groups across Sprint that sell and serve small business clients, including channel partners.

The team, part of Sprint’s Business Markets Group, is focused on dedicating resources, customizing products and developing special offers for small business owners across wireline and wireless portfolios.

“Many small business owners realize that technology can greatly enhance the way they do business, but are unsure about where to start or what products are best,” said Carrie MacGillivray, senior analyst, SMB Markets: Mobility at IDC. “These business owners are looking for a provider with a broad portfolio, multiple channels to reach them directly and the necessary tools to educate them on the best communications solutions for their business. A service provider that can provide these critical pieces will be well-positioned to win small businesses’ trust and help them streamline their communications and overall management of their company.”

The Sprint groups that will contribute to the team include marketing, customer experience, product development and all channels that reach small business customers, including telesales, online/Web, Sprint retail stores and third-party retail partners.

“Our distribution channels, which include a robust Web site, well-trained retail locations and a strong network of indirect dealers, are ideally suited to serve this community regardless of how they purchase voice and data products,” said Tom Shaughnessy, managing director of Small Business at Sprint, in a statement.

The team introduced new market-based resources and expanded on existing programs available to small business customers today, including:

  •, a small business community Web site that is a partnership with MSN; it’s a one-stop shop with tips and tools to enhance business operations and productivity, access to expert sources who can provide information that can be applied immediately, and a direct connection to interact and build relationships with other entrepreneurs.
  • Ready Now for Business, a program that ensures business customers clients have a positive experience in Sprint retail stores and preferred retailers. Retail sales associates work with customers to ensure the correct rate plan, device and additional features are matched with the business needs of the client. Before leaving the store all the features, services and applications have been activated and trained.
  • New certified indirect dealers that focus on selling and serving the small business community.
  • New market-based Small Business Account Executives provide support and training for Sprint retail locations and local certified dealers.
  • Sprint Premier Care, a team that focuses on proactive and specialized support for small business customers with one to 24 wireless devices.

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