Ingram Micro Inc. (IM) has announced it has teamed with VAR Resources to deliver a new end-user leasing program designed exclusively for the IT channel. Established in 1988, VAR Resources specializes in helping both emerging and established VARs drive increased sales and customer loyalty by identifying, managing and closing end-user leasing opportunities.
Available now, Ingram Micro Leasing powered by VAR Resources is being offered to Ingram Micro channel partners in the United States. The new program will provide channel partners with competitive, easy-to-use end-user leasing offerings, along with direct access to dedicated pre- and post-sales specialists staffed by a team of VAR Resources leasing experts, explained the company.
“Leasing is a lucrative, yet widely untapped financing alternative in the IT channel,” said Ingram Micro North America President Keith Bradley. “The challenge is many channel partners have a hard time finding the right leasing partner and don’t have the expertise in house to manage the leasing transaction or sell its value to the client base. By teaming with VAR Resources, Ingram Micro Leasing is addressing these challenges head on – providing channel partners all they need to identify the opportunity, capture more sales and add more value to their end-user clients.”