ACT Conferencing Expands Channel Program

ACT Conferencing is expanding its channel program in both offerings and personnel. The company’s newest offerings include unlimited Web conferencing at a fixed monthly rate, video conferencing managed services and an online conferencing facilities scheduling system.

“ACT is focusing on what makes sense for our global customer base now. In today’s economic climate, people are turning to video conferencing more now than ever to maintain face-to-face communication without getting on a plane,” said Brandon Warren, director of channel sales at ACT. “So to be sure we are exceeding customer expectations and arming our partners with competitive service offerings, we have rolled out several new services in the past month to help everyone perform their jobs most effectively and efficiently.”

The Lakewood, Colo.-based conferencing company is enhancing its partner program by enabling its resellers to offer flat-rate billing for unlimited Web conferencing, available on a monthly or annual basis. This new billing structure enables resellers to pass along more savings and convenience to their Web conferencing customers.

In conjunction with this new fee structure, ACT has upgraded its on-demand webinar service, ReadyConnect Web Meeting, to include Internet Explorer 8.0, Firefox 3.5 and Safari 4 support, audiocasting, recording, enhanced security features and user experience improvements. ACT also has improved the process to acclimate new partners faster to decrease time to revenue. Among the enhancements made, ACT has reduced the time required to establish new partners in ACT’s reservations system and to customize marketing materials to reflect unique partner branding. In addition, the Partner Collaboration Center, ACT’s online partner portal, includes a self-service interface that enables partners to order reservationless accounts online.

ACT also is offering video conferencing managed services, providing customers direct access to an experienced team that oversees all facets of video conferencing – from strategy to infrastructure consulting to implementation of global, multimedia events. ACT will develop customized video conferencing solutions and provide real-time customer service 24/7, relieving clients’ internal staff of technical support duties. In addition, ACT’s all-inclusive monthly pricing model allows for a consistent and predictable cost, regardless of the amount of collaboration required.


In addition to these enhancements, ACT is offering an online conferencing facilities-scheduling system called ACT Proximity, which the company said offers one of the largest networks of state-of-the-art video conferencing rental sites in the world. The system now provides a quick and easy way to schedule video conferencing facilities online. Booking requests may be submitted online via ACT’s Web site to reserve a number of the company’s more than 4,000 video conferencing rooms located around the world. Clients also can view photos of available rooms along with details about room size, connectivity options, pricing, map views and even amenities available, such as equipment and catering services. In the coming months, ACT plans to enhance this online facilities scheduling service with details on additional suites as they become available.

Due to a growing partner portfolio, ACT has increased channel support with the addition of a national channel sales manager. Diane Beile was appointed ACT’s new U.S. channel sales manager in August. She joins Susan Leach, also a U.S. channel sales manager, to help support ACT’s growing customer base. Beile, who has 18 years of experience working with channel partners, most recently served as the director of channel sales for Microsoft and previously as the vice president of wholesale services for Global Crossing.

“I’ve worked for global companies and even for another conferencing services provider and the more entrenched I become in my new position, the more impressed I am with ACT,” said Beile. “ACT’s channel program offers partners an impressive list of resources and more support than I’ve seen any other company offer. So my biggest challenge in my new role with ACT is convincing prospective partners that our program isn’t too good to be true.”

ACT’s continued commitment to ensure success for its global reseller partners is evident by the 57 percent increase in new partner revenue ACT has experienced in 2009 alone.

“ACT’s channel continues to grow at a steady pace,” said Warren. “We credit this growth to our efforts to engage new partners and clearly understand their needs and requirements. With this information, we can get them on-board and selling quickly, and we support them at every step. The resources we provide, like the Partner Collaboration Center, along with the support we offer, such as our business implementation team, truly generate fast ROI for our partners.”

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